Marketing can sometimes be a very strange area, and many times it makes little sense on the surface. There is a condition that exists that is often referred to as “competing with one’s self”. While that may sound somewhat obtuse, it can actually be taken at face value. It is the situation of a single vendor introducing two similar products into the market at a similar, or the same, price point. This would naturally put two items from the same seller in direct competition for market share. There are times this is done to accommodate production capabilities or component availability, and there are other times that the seemingly similar products have a distinct difference that may not be notable on the surface.
Every show needs a star. And the Game Developers Conference’s star is virtual reality. And just as every star has a “man behind the curtain” helping to make the magic happen, that supporting role here is being played by NVIDIA’s GeForce GTX processors.
SP/ Silicon Power launches the ultra-rugged USB 3.0 portable hard drive for Mac users－Armor A65M. Maximizing the shockproof and waterproof specifications of the Armor Series, the Armor A65M is specifically designed for Mac users with all-inclusive safety shields fighting against various threats that may occur during daily operations, and it also complies with the U.S. military-grade drop test and the IP67 standard. See More
Transcend® proudly announces the release of its DrivePro 220 Car Video Recorder. Featuring a built-in GPS receiver and Wi-Fi connectivity, a large F/1.8 aperture, a wide 130° viewing angle, a built-in battery and a G-sensor emergency recording function, the DrivePro 220 provides its users with optimum protection on the road. See More
NVIDIA HBAO+ has quickly gained traction in the development community. The most recent example of a game using HBAO+ is Son of Nor. Launched this week at the Game Developer Conference in San Francisco, it’s the first Unity Engine-based game to feature HBAO+.